Project H for P&G

 

Client's Needs

There are 110+ different types of shelves , and it is difficult to highlight the main products;
The maximum number of renovation groups in a single store is up to 34 groups;
The single store involves more than 240+ product display requirements, and the complicated product display makes it difficult for consumers to make choices.


 


 

Initial Design

New Scene Experience: Bringing a new consumer scene experience by transforming and upgrading the overall shelf image;
New Shopping Guide Method: realize intelligent shopping guide through infrared human flow induction;
Highlight the High-end New Products: highlight the  high-end new products by upgrading the design and educational information of the shelf decoration;
Simplify the Display and Selection: harmonize the theme color and increase the shelf guidance to achieve the purpose of optimizing product display and simplifying consumer choice.

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Detail Design

Use the new image and new shopping guide method to attract consumers' attention;
Upgrade shelf design and educational information to highlight the high-end new products; 
Renovation on the original shelves of the store: Customized width & height to support multiple categories & brands.

 

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Logistic and Installation Service

High Quality and Efficient Service !
With the assistance of  280  local service teams in China, the shelves of 208 stores were upgraded within one month, successfully enhancing the brand image.




Market Reaction


Sales Situation:
According to store feedback, 80% of stores reflected  that the shelf renovation effectively increased sales,  with annual sales increasing by 17%.

Brand Image:
According to store feedback, 95% of stores reflect the improvement of the brand image and product grade.



 

Project H Products on Service

 
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Award Record



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